We are following the situation in Ukraine with deep concern. Today, Sanoma announces a donation to the Red Cross to support the humanitarian aid in Ukraine. To contribute to the relief work of the war and to provide concrete support, Sanoma has initiated several local projects and will continue to look for ways to offer support.

Sanoma supports the Red Cross to help the victims of war. This donation will help the Red Cross to distribute aid, such as food, medicine and shelter as well as relief workers, to conflict areas of the war in Ukraine.  

In addition, Sanoma Learning companies across Europe support the victims of the war in Ukraine through various local initiatives and we continue to look for ways to help through our educational knowledge and learning materials also in the longer perspective. The war is especially close to our staff in Poland where Nowa Era, one of our largest learning companies, is based. In Poland, we are working to offer concrete support to refugees, such as housing, give dedicated time for employee volunteering and where we cooperate with the Foundation for Common Reading to distribute Ukrainian books, especially in the east of Poland. In Finland, Sanoma Pro team prepares to donate Oppi&Ilo products to families arriving in Finland.

Sanoma Media Finland will make a donation to the Ukrainian Media Fund, established by the Gazeta Wyborcza Foundation, to support Ukrainian media and journalists working in crisis areas. Newsrooms have a central role in providing reliable information during the crisis. Two of the biggest Finnish newspapers, Helsingin Sanomat (HS) and Ilta-Sanomat, have staff reporting directly from Ukraine. To ensure the availability of independent news, HS offers news about the war in Ukraine free of charge to all readers. HS Kids’ News provides specific news articles for children explaining the crisis.

Additionally, Media Finland has decided to discontinue the sourcing of newsprint from Russia, and publishes shared digital advertising with established humanitarian organisations to increase visibility of their aid campaigns. Finland’s largest tabloid Ilta-Sanomat has donated half of its one day (4 March) single copy sales to Red Cross, Save the Children, Finn Church Aid and Unicef.

Our thoughts are with all those suffering from the war.


Picture: Rio Gandara / Helsingin Sanomat

Additional information
Kaisa Uurasmaa, Head of Investor Relations and Sustainability, tel. +358 40 560 5601

Sanoma is an innovative and agile learning and media company impacting the lives of millions every day. Our Sustainability Strategy is designed to maximise our positive ‘brainprint’ on society and to minimise our environmental footprint. We are committed to the UN Sustainable Development Goals and signatory to the UN Global Compact.

Our learning products and services enable teachers to develop the talents of every child to reach their full potential. We offer printed and digital learning content as well as digital learning and teaching platforms for primary, secondary and vocational education, and want to grow our business.

Our Finnish media provide independent journalism and engaging entertainment also for generations to come. Our unique cross-media position offers the widest reach and tailored marketing solutions for our business partners.

Today, we operate in eleven European countries and employ more than 5,000 professionals. In 2021, our net sales amounted to approx. 1.25bn€ and our operational EBIT margin excl. PPA was 15.8%. Sanoma shares are listed on Nasdaq Helsinki. More information is available at sanoma.com.